Turismo de Portugal (TdP) conducted successful Roadshows combined with B2B sessions, recently in New Delhi and Mumbai. The aim of the roadshow was to educate and motivate the focused invitee list of preferred travel agents, tour operators and trade partners and update their knowledge about Portugal, the products it has to offer, USP’s of the destination, exchange rate, visas and how it caters to different segments of the Indian travellers.
The event was divided into 2 different sessions — one was the focused B2B sessions where the invitees held business meetings with the Portugal DMCs. The DMCs and their top management attend the Roadshow; including Ricardo Ferreira, Head of Incoming and M.I.C.E., Osíris; Tânia Dias, Director of Sales, Tours for You and Naresh Chandnani of Representation Serene Experiences; and Bruno Canhoto, Commercial Manager, Top Atlântico. They discussed the itineraries ideal for the Indian market, pricing, how to build a Portugal program and several ways to include Portugal in the Indian travellers’ leisure or MICE plans.
The B2B session was followed by Filipe Silva, Member of Board of Directors, Turismo de Portugal (TdP), addressing the agents and sharing a presentation on Portugal. He spoke about the various aspects of the destination including outdoor activities, the safe and friendly environment of Portugal, beaches and the bay area, festivals, shopping and nightlife of Portugal. The other delegates from Turismo de Portugal (TdP) attending the Roadshow were Miguel Moraes, Head of Trade Marketing and Paulo Palhota, Trade Relations.
The tourism revenue of Portugal in 2017 was 15 billion Euros (against 12,7 billion EUR in 2016), the number of bed nights grew 7,4% to 57 million (53,5 in 2016) and the number of guests grew 8,9% to 20,6 million (19,1 in 2016).
“The revenue from India grew 25% in 2017 for a total of nearly 15 million Euros (11,8 million EUR in 2016), the number of bed nights grew 18.8% to 91.866 (77.347 in 2016) and the number of Indian guests grew 11.9% to 34.606(30.923 in 2016). However, our main wish is still for Indian Travelers to have a good time in our country, to enjoy our landscape, our monuments, our food, our wine, our traditional song fado and all the unique experiences our country has to offer”, said Filipe Silva.
The New Delhi roadshow was attended by Diogo Rocha, Business Attaché, Embassy of Portugal in India. Capt. Somesh Batra, Honorary Consul of Portugal, Mumbai was present during the Mumbai Roadshow. Both the events were concluded with a Networking Dinner along with a distribution of Portugal Kit bags.